This past week I had the wonderful opportunity to shoot some new ads for the Boys & Girls Club of Central Oregon. Not a lot of planning involved (on my end , anyway), 4 hours to shoot several ads on-location, and we were to use “real” talent – actual kids from the club. Sounds like a recipe for disaster in the world of commercial photography.
Half of the shots were to be done outdoors. When my photo assistant and I started setting up, it was so windy that a light stand with nothing on it was blowing over. Even with 60lbs of sand bags, our lights with any kind of modifiers would become kites. So much for the outdoor shots. This day was just getting better and better.
When the art director arrived, we came up with the new game plan and started setting up to do all of the photos indoors at the Boys & Girls Club. Then came the amazing part of the day – every kid that we photographed could have been a model. Not so much because of their looks, but because of their comfort and ease in front of the camera, and their ability to take direction and turn it into a convincing look. For this campaign, each of the photos will be accompanied by a line of , “I am a great…” There are great students, great cooks, great leaders… A look of confidence was required in each of the photos, and when asked to turn it on, these kids did not hold back.
I am convinced that today’s world of mobile phone cameras, selfies, Snapchat and Facebook photos, have created a generation of models – kids that are uninhibited in front of a camera. Below are a few outtakes from our photo shoot.